Most importantly, brands that prioritize user well-being and social unity are perceived as companies of the future. For example, terms such aspositivity, honesty, transparency or even humanity, coexist with the professional world showing that authenticity is the new trend.Utopia agency mentions that there is a strong correlation between positivity levels and the intention of buying. If a consumer perceives a brand in a positive manner, they are2.4 times more likely to purchase a product. Likewise, a study done by Cohn & Wolfe shows that 9 out of 10 consumers are willing to take action to reward a brand for its authenticity and 52% of consumers will recommend the brand to others.Guénaëlle Gault, Global Digital Head atKantar Publicexpresses her view on the subject:
"What unites all French people, is the similar desire, same want, a movement towards the more natural, ethical, and simple… more authenticity to face a world that is missing it."
It is in the enterprise's best interest to engage its consumers by building a trusting bond. And, linking that bond to the brand. The enterprise must communicate where its products come from, the way they are made, and even how the enterprise functions internally. Storytelling represents a crucial technique for getting the customer involved with the source.
Today, it is fundamental for a brand to employ passionate brand advocates because they are their most important ambassadors. Cultivating employee advocacy, brands show that they want to give their clients not just a service or product but a true experience.
It is crucial to show yourself on a more human level, to be closer, more accessible, to listen to the needs and desires of your consumers. Those are values that Letsignit stays true to and that helps us determine the true needs of our customers. This is useful to us because showing authenticity is synonymous with holding ourselves to high standards and public expectations. Using digital tools proactively allows us to portray ourselves in the best of ways. So, don’t hesitate to show us your story now!
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
