The publisher of signature management solutions for Office 365, which has received significant support from Microsoft, has announced a funding round of €5 million from Entrepreneur Ventures, various Business Angels, and management to speed up its international development.
Letsignit understands the extent of the opportunity presented by the migration of email to the cloud and aims to work with every Office 365 global user. Letsignit helps companies to control their brand image by providing the communication department and, sometimes, the IT department with a solution to create and distribute standardized email signatures. The solution provides a boost in the performance of companies’ communication campaigns by sharing them through email signatures in a controlled and targeted way. Letsignit is convinced that interpersonal communication and, in particular, daily emails are some of the most effective ways to convey a company’s image. Every day, an employee sends more than 30 emails to external contacts; in a company with 300 employees, this represents more than 2 million opportunities every year. Letsignit wants to use this funding to accelerate its international development and aims to share its solution with 10,000,000 users in the next 5 years. The solution intends to expand its distribution network by developing new global structuring agreements, strengthen its teams with the hiring of 80 employees over the next 3 years, and opening a new subsidiary in Seattle to work more closely with Microsoft. In addition to this funding round, Jean-Gérard Galvez (the former CEO of ActivCard) and Thomas Savare (Managing Director of Oberthur) have been appointed to the solution’s board of directors. Damien Neyret, CEO of Letsignit, says “After confirming the relevance of our model at a national level, we’re entering a new chapter in our history. Our goal is clear! We want to provide a simple and accessible solution to manage the email signatures of every company around the world which uses or is migrating to Office 365. By democratizing access to it, we enable our clients, particularly business units, to use an innovative tool and capitalize on an important and often underestimated asset. ”Bertrand Folliet, the co-founder of Entrepreneur Venture, adds “Letsignit's unique approach in designing a solution adapted to companies' new expectations for digital communication appealed to us. Letsignit is perfectly integrated with Office 365 and has all the attributes required for massive international development. In addition to its industrial approach, Letsignit can also rely on its management team, which has demonstrated its ability to achieve continued growth since the founding of the company. ”
Founded in 2000, Entrepreneur Venture is an AMF and AIFM independent asset management company which specializes in unlisted companies, owned and managed by their founders. It manages 4 venture capital funds, 3 venture capital funds invested in innovative and high-tech companies and 27 investment funds with assets of more than €600m. Entrepreneur Venture is a major player in SME equity and bond financing and has achieved more than 140 investment transactions. http://www.entrepreneurventure.com/
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
