asked questions
Effective internal communication allows for the easy transmission of information and encourages employee engagement. It's an essential tool (even more so in the current period) for uniting team members around common projects and values. While internal communication is almost constant for obvious reasons, it does require some coordination to remain consistent across all channels.
In addition to the often-blurry distinction between online/offline, these channels or touchpoints can be categorized into two groups. First, there are “synchronous” touchpoints, which facilitate real-time interaction. There are also “asynchronous” touchpoints, which do not require a direct response. Team members tend to consider the former as a damper on productivity, while the latter allows everyone to maintain control over their schedule.
This is often the key touchpoint for internal communication. In one day, team members receive an average of 121 emails and send 40. Because their opening rate hovers right around 100%, professional email remains a particularly effective touchpoint. What's more, it's asynchronous: even if a reply is required, it rarely has to be instantaneous.
Pro: Asynchronous and informal
Con: Can get lost in the fray
Still an email, but a bit more formal. Newsletters are sent on a regular basis and have the benefit of presenting curated content on a reliable schedule. They are anticipated and keep a predictable line of communication. Nevertheless, this is a totally one-sided touchpoint with no back-and-forth interaction.
Pro: Keep to a schedule
Con: Top-down communication
Here, we're talking about a particular section of professional emails—the signature. An email signature that contains the sender's contact information, but also—more and more often—a CTA in the form of a banner. An advantage is that this banner is present on all emails sent internally, not just those sent by executives. This approach for internal communication campaigns remains subtle and effective.
Pro: Present in every internal email
Con: Not personalized (without a mail signature automation and centralization tool such as Letsignit)
Meetings offer lots of opportunity for interaction. But because they’re synchronous and unpredictable by nature, they can be difficult to optimize. Whether they take place in person or virtually, this degree of interaction is irreplaceable, but more difficult to integrate into a communication plan.
Pro: Optimal interactivity
Con: Synchronous and time-consuming
Internal instant messaging software has seen a lot of growth among companies. Exchanges are becoming increasingly digitized, and messages often replace in-person conversation. However, they’re not well suited to coherent communication, and their synchronous nature can become stressful or lead to a decline in productivity.
Pro: Replaces conversation
Con: Can generate stress
We should also mention social networks (more suitable for external communication), signage (which excludes teleworkers), the Digital Workplace, and many others. Each presents advantages and disadvantages, and a well-balanced approach to internal communication is designed to leverage the benefits each channel offers. The trick is finding the right balance.
Sources:
https://blog.doist.com/asynchronous-communication/
https://www.1min30.com/marketing-rh/5-outils-de-communication-interne-a-utiliser-14006
https://blog.hubspot.fr/marketing/canaux-de-communication
https://lehub.bpifrance.fr/communication-interne-survie-entreprises-post-covid19/
https://www.e-marketing.fr/Thematique/academie-1078/fiche-outils-10154/Les-touchpoints-points-de-contact-de-la-marque-324586.htm
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.