Email signatures have been around for a long time, and businesses and individuals widely use them. Professional email signature makes your email messages look formal and helps you build trust with your clients.
Email signature may seem old, but it comes with a lot of exciting benefits. Social media is a great option for many B2B marketers. However, it is not a replacement for the email marketing channel.
There are three times more individual email accounts than both Facebook and Twitter social media profiles combined. That’s not all. You are six times more likely to get a click-through from email than on Twitter.
Every brand should therefore leverage email signature solutions to increase the effectiveness of their business communication.
Do you use email signatures and know the many benefits that come with them? Here are ten important reasons you should give professional email signatures more attention than ever before.
Email, as a one-to-one communication channel, remains popular with individuals, brands, and employees simply because:
Professional email signatures help you make the most out of every email you send out. Your recipients would sometimes forward or share the message you send to them.
Think of how many people your employees reach out to daily. Leveraging email signature means you add more avenues to drive more sales and increase revenue for your business.
Your email signature is the first opportunity you have to make the first good impression as a business.
Your email signature is a branding tool that can make a long-lasting impression. It’s a great place to put your company logo, website, social media handles, blog URL or even an appointment scheduler link to make it easier for your customers to connect with you.
Each time you send an email without including an email signature, you throw away opportunities to promote your brand to a cold and warm audience via corporate signature. Your email signature works like your business card. Instead of handing over your card around, your professional signature would do the job of introducing you and how people can reach you. Isn’t that an exciting feature you should include to position your brand for better visibility?
The signature also establishes your credibility and increases your value before the recipients.
You can choose to keep your email signature simple by adding only the company logo and a link to your business website. You can also add more information, such as new offers or upcoming events. Your email signatures keep your recipients informed and let prospects know what to do next.
The number of email users will grow to 4.3 billion by 2023. That’s over half of the world population. Email helps you reach people anywhere they are at any time of the day. One-to-one email communication has proven to be the best over the years. It delivers optimal results and gives a higher delivery rate. Consequently, you cannot afford to have your employees use different email signatures.
Thanks to signature centralization and automation tools, it is possible to distribute targeted signatures to all employees in one click.
As communication becomes increasingly digital, the email signature remains an essential tool for any business. Corporate signature gives people you’ve reached out to unfettered access to your contact details.
Email signature provides you with a unique opportunity to include your primary contact details, such as your phone number, at the end of your message. If your contact needs to reach you quickly, a reference to the previous email will provide the information necessary without unnecessary delay.
You can also include your social media handles so that your contact will have more avenues of reaching out to you.
You can quickly scale your email outreach by sharing engaging email banners and non-salesy marketing links.
An email signature provides a great way to quickly inform the reader about your company, contact information, and mission statement.
It gives you a chance to promote other business ventures and to generate new leads.
The professional email signature is a simple but powerful tool that any business can use to improve its marketing, advertising, and branding efforts.
It is an integral part of your email as it gives a complete picture of your business.
With the help of professional email signatures, you can send more targeted one-on-one email messages to employees and clients.
For instance, you can customize your email signatures to suit the needs of the recipient.
Email signature solutions allow you to have a variety of signatures that you can choose from, depending on what you want your recipients to know.
Email signature is a simple but a smart way to keep your brand name in your customers’ minds.
Utilizing email signatures for your business will make internal communication more consistent and extremely powerful. A professional email signature is a unique but brilliant solution for standardizing employee internal email communications. Business signatures will not only make your internal communication formal, but they also open many opportunities for personalization among the employees and management. You can use an email signature to customize your closing by including a personalized link at the bottom of your email.
The solution is brilliant and makes it easy for any organization to boost employee engagement, advertise new roles, share internal surveys or suggestion boxes, and distribute specific banners internally.
It may never cross your mind that you can test a new creative with your corporate email signature. But that is another golden opportunity for you!
An email signature marketing platform provides a fantastic tool and easy way for brand and marketing managers to quickly and easily test new creative, such as CTA, theme, banner, and much more.
Like every other digital marketing channel, you can track the metrics and KPIs of your corporate emails.
When people hand over their email to you, they give you access to their email inbox, so you can exchange messages and vital information. Marketing Charts affirmed that:
Email is undoubtedly the most personal medium and access you can ever have to build brand loyalty and engagement. The email signature should be every marketer’s secret weapon to strengthen brand image and increase brand visibility. It is a highly effective and non-invasive way to engage prospects and customers, but is usually under-utilized by most marketers and businesses.
Are you a marketer or a brand that is yet to start harnessing the power of email signatures? It is high time you tapped the enormous benefits of corporate email signatures.
Take advantage of professional email signature solutions to get your branding and marketing message before a target audience who has permitted you to message them.
You have nothing to lose by including your email signature in every outbound email message. But your business has a lot more to gain by strategically positioning your brand for better conversions and engagements.
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
