Emails affect everyone, everywhere. It is a permanent means of communication that remains the fundamental digital channel for addressing prospects or customers.
86% of professionals naming email as their preferred means of business communication.
Professional 1to1 emails have an opening rate close to 100% while mass emailing only has an average opening rate of 29%.
An employee sends an average of 40 emails per day and receives 121. The average professional spends 28% of the workday reading and answering email.
These 40 emails sent to represent a real communication opportunity for the company! Above all, when you know that personalized targeting significantly increases engagement. Indeed, it is necessary for a brand to personalize all its exchanges as much as possible according to the context, experience, and objectives.
Let's take the example of a company with 1 000 employees that send on average 800,000 emails per month. These 800,000 emails represent a gold mine for the company, which they can easily and quickly capitalize on to enhance their image and boost their communication campaigns by broadcasting promotions, news, surveys, and events that are not to be missed.
"By capitalizing on our professional emails, we have increased the traffic to our website by 30%."
By choosing to include email signatures in their communication strategy, companies capitalize on a powerful, low-cost medium with a high ROI (4% clickthrough rate per campaign on average). Moreover, they capitalize on a media much less intrusive than mass emailing and much more targeted according to their interlocutors!
1to1 emails have every interest in repositioning as the heart of any communication strategy to win new customers and build their loyalty over the long term.The best way to manage this type of strategy is to use a centralized platform like Letsignit: the easiest tool to create, assign, and manage email signatures and marketing banners!
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
