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Every day, approximately 360 billion emails are sent and received worldwide. In the professional sphere, the volume continues to grow exponentially each year. Yet, email still struggles to be recognized as one of the most impactful tools within companies—a missed opportunity.
Our clients, however, have chosen to harness the full potential of their outgoing emails by implementing Letsignit for the creation, customization, and management of email signatures.
But how exactly do our clients use our solution?
Number of active campaigns, click-through rates, the most popular themes… We’ve conducted a deep dive just for you!
For more insights, check out our full report below. 👇
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Brand identity is everywhere. It’s embedded in every marketing asset, from large-scale ad campaigns to daily interactions with clients and partners via email. And our clients get it: email signatures have an immense impact and incredible marketing potential!
This year, over 5,000 clients and 1.7 million users said goodbye to manually managing their email signatures—no more broken links, distorted images, or a compromised brand image.
Because they take care of their brand identity down to the last email 💅:
Email signatures also rarely travel alone; they come with their most trusted companions: email banner campaigns.
One social network stood out in employee signatures: LinkedIn—proof that prospecting and brand awareness are just one click away.
To give you an idea, on average, an employee sends 30 to 40 professional emails per day.
For a company of 5,000 employees, that’s 3.5 million impressions per month!
Thanks to Letsignit, in 2024, email is no longer just a communication channel; it has become an incredibly powerful engagement tool.
And our platform data proves it:
For both internal and external communications, our clients leveraged email signatures in a non-intrusive yet highly effective way. Use cases vary widely, from promoting eBooks, webinars, and discount codes to announcing a rebrand.
But in 2024, three key themes stood out:
Available 24/7, our AI assistant was designed to help you optimize your email signature campaigns, ensuring maximum impact and an optimized return on investment.
Many have taken advantage of its cutting-edge marketing insights—no more second-guessing layouts or campaign scheduling!
Forget paper business cards that end up lost in a drawer. This feature allows clients to embed a digital business card directly into their email signatures—or via a QR code! Ideal for networking and prospecting, making contact-sharing effortless.
And the results speak for themselves:
Yes, networking has never been this easy.
For our clients, December is a key moment—to send warm wishes and strengthen their bond with employees, partners, and clients.
And we saw it firsthand at Letsignit:
But the real power is seen when a major organization unifies its communication across all subsidiaries, in multiple languages, while maintaining perfect consistency.
Every signature, every campaign has helped turn one-to-one email exchanges into a true engagement channel.
A huge THANK YOU! ❤️
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
