Not having harmonized signatures in your company runs the risk of bad information being transmitted to your clients and prospects such as a deformed or wrong logo, missing information, prioritization, contact errors, and sometimes even signatures that are nonexistence. The cases are numerous!
In your company, you are constantly searching for ways to improve your brand in order to increase your notoriety and ensure your permanence.
By harmonizing all of your employees’ email signatures, each one of your clients and prospects will perceive your brand image exactly how you wish to present it.
Even more, the internal brand image of a company is indispensable to the activity. Each employee should feel like a member of the group in order to apply themselves to a maximum. As a result, they will drive a positive image of the company.
In order to have unification among the employees’ information, a signature template should be defined at the general level.
How should the template form be? Simple and efficient!
The email signature should have:
Email disclaimers often take the form of a small text and are at the end of your emails. Often neglected, it is nevertheless necessary or even essential because it provides legal protection, and not only that…
Important information was usually exchanged orally or by telephone. Today, email is the preferred professional communication channel. The moment this sensitive information is sent, it is set in stone. Unfortunately, it has the potential to be harmful to you. As was demonstrated by the case in Texas, which has been highly talked about.
In addition to legal protection, disclaimers are fundamental or even mandatory in several other situations. For example, in the context of HIPAA (Health Insurance Portability and Accountability Act) or international transactions where the form of email exchanges must comply with the legislation of the most restrictive country.
So, don’t take the management of your disclaimers lightly. Prevention is better than searching for a cure!
With your template finished and disclaimers added, you now must ensure that every colleague has the desired signature. For this, you can turn to native messaging functionalities. However, they are not very successful, and they will hardly allow you to automate the management and updates effectively.
The best solution? Use a centralized and automated tool to manage your email signatures.
Letsignit allows you to create perfect signatures for your brand with the use of templates. In just a few clicks, you reinforce your brand image and can even track the performance of your email signatures. Also, the integration with your email client (Exchange, Office 365, G Suite) is made simple. Your IT manager will be happy to no longer have to deal with this subject.
This type of tool allows you to capitalize on new communication channels by relaying clickable marketing banners in each email sent by your colleagues.
The opportunities are infinite for boosting your marketing!
Learn more about adding marketing banners
*https://www.radicati.com/wp/wp-content/uploads/2017/12/Email-Statistics-Report-2018-2022-Executive-Summary.pdf
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
