Frequently
asked questions
asked questions
For the last 4 years, the Groupe Argus has been boosting its brand with Letsignit and capitalizing on the powerful channel of one-to-one emailing. The 250 employees' email signatures are harmonized. Moreover, subsidiaries also take advantage of this showcase to relay their news and events.Discover their testimony.
Through the email signature, we wish to communicate our brand image as well as our products. At the beginning of our use of the solution, we were searching for a solution that would consistently harmonize our brand image because, at the time, we were in the trial of precision our brand. The logo had just been changed, and certain collaborators signed with the name “l’Argus” and others with “Groupe l’Argus”. We needed a real solution to help us regain control! From a technical point of view, we were previously with the classic exchange server, On-premise. Our infrastructure has since evolved, and we have migrated to a Microsoft Cloud storage. This migration is made in the continuity with our Letsignit project which is also harbored in the Cloud: a reliable storage solution, secured and much less costly than On-Premise. We have gained more productivity. Managing the infrastructure is less time-consuming for our Systems and Network Administrator, who can now concentrate on other projects.
It is important to note, that the communication department was created only 5 years ago. Before, each person just did as they wished once the company logo was broadcasted. This communication axis wasn’t optimally exploited. Once the department was created, we attempted to diffuse a template that everyone had to use. However, no framework was in place to make it automatic with each new employee arrival, or with each change in information, etc. We presented the solution to our management as a simple and powerful tool that allows us to automate the processes while capitalizing on a powerful communication medium: the email.
Concerning the signatures, we have 6 permanent ones. The collaborators no longer must manage signatures on their own, everything is automated by the administrator of the platform. We use an agenda to manage and schedule campaigns. The departments reserve the week of their choice concerning their events, by different product launches and regarding the availabilities. Each entity oversees creating their banners and should provide links, sufficiently in advance. Then, the Communication team oversees importing and setting the image in Letsignit.
Now, everyone has the same signature model, our brand image is unified and relayed by the greatest number to all our interlocutors. Plus, today, there is no doubt between our different entities. The information is always up-to-date, for all the collaborators, and the management of all the subsidiaries are done in a centralized manner. Moreover, everyone benefits from a real showcase thanks to the campaigns created.
The majority plays the game and is happy to no longer deal with the issues related to email signatures. We have recently received a very positive return from our President. He was very happy when we informed him that every week of the agenda was reserved until the end of the year!
Fast, simple, and efficient.We greatly appreciate the customer support that we receive through a privileged interlocutor. The importance that is given to our feedback and suggestions for improvement is also really appreciated.
A privileged partner of automobile professionals, family company, and independent since its creation in 1927, Argus is a group in constant movement and innovation. Our expansion strategy and diversification have allowed us to develop a rich and diversified product portfolio destined to professionals, notably to builders, distributors, and auction organizers. This unique service combines performance and simplicity. It is also 100% dedicated to commercial and financial efficiency gains. Today, we propose a comprehensive offer based on 5 strategic directions: Argus Information, Argus Valorization, Argus Solution, Argus Acquisition, and Argus Council. Because of the change in the world of automobile distribution and the acceleration of evolutions in the sector, we accompany our clients in the major progression and help them succeed in their digital transformation. Today, Argus is a group of 250 collaborators, in Paris, Nantes, Toulouse, Casablanca, Morocco, with mobilized and engaged women and men.
A testimony gathered by Solène Castella, Customer Success Representative at Letsignit, after:
- Nicolas Brocq-Systems and Network Administrator-Quitterie Jusserand
- Communications Assistant
-Hélène Decotignie- Communication Manager
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
