Success Story
June 6, 2024

Letsignit helps AMT in becoming ARTM

Interview of
François Simansour
System and Network Administrator
By
Amandine Fernandez
Head of Acquisition
Metropolitan Transportation Network of Montréal (RTM) used its Letsignit email signatures to broadcast its name change. Discover more about how easy the process was and the positive responses from their employees!

How it was before Letsignit?

We used to have "handmade" signatures by the IT support team. There was an automatic script that retrieved the person's information to make the signature. We chose Letsignit to simplify management.

We had frequent requests from employees about changes in their signature information.

Luckily, the solution allows us to organize and simplify things.

We were able to offer an identical corporate image for everyone, first for our AMT name and then for ARTM.

We changed our name in June 2017 following a Quebec government law. Before we were the AMT (Metropolitan Transport Agency) and we are now the ARTM (Regional Metropolitan Transportation Authority). We deal mainly with the management of passenger transport and mainline trains in the Montreal area.

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Has Letsignit been part of the AMT name change strategy from the beginning?

This was not the main reason, but it was also taken into account because we already knew that we were going to change our name but we could not talk about it with our suppliers yet.

We integrated the solution and we asked you a few months ago if it was possible and how to do it.

Then we saw that it was done easily and that there was no need to make big changes.

Letsignit even simplified the management of this name change because we could improve the distribution of signatures and review the basic organization that we had done too quickly.

How would you describe our solution in 3 words?

  1. Simple
  2. Effective
  3. Aesthetic.

It's easy to apply a brand change for an entire organization. Once the signatures are created, deployment to all the posts is very easy.

What do you think of the support during the implementation of the solution?

The support was effective and you have been very responsive. We had some issues that were resolved fairly quickly. Most of all, we had an excellent follow-up. We are very happy with the support you give us.

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Can you explain in more detail how Letsignit helped to divide the AMT into 2 entities (ARTM and RTM)?

First, we submitted the change that was coming, then, you accompanied us in this change by integrating the email signature templates that we sent to you (and sometimes even a little last minute) because we also had emergencies on our side.

RTM

At the business level, what do you like most about using Letsignit?

In particular, the management of the users. One of the essential points of the solution: you can manage the signature user by user but also globally.

What has changed in the company?

The communication department, in particular with the local press, was able to demonstrate the change of the corporate image instantly. Between May 31 and June 1, everything was done automatically, without waiting and without particular care.

What was the reaction of employees internally following this change?

The management team wanted it to be transparent to everyone. The change of signature and name went well.

Concerning your job, what did it change?

The important point is that we can give users access so that they can edit certain parts of their signature independently. We have added a field called "courtesy formula" for people who want to announce their departure on vacation for example. All they have to do is fill in the information so that their signature is updated. Also, we are thinking of developing a possibility for other needs in the future to give even more autonomy to the end-users, for example, the telephone field.

Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

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asked questions
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