How does the email signature meet the objectives of all marketers?

In a context where the majority of our exchanges are digital, it is becoming necessary for marketers to rethink their tactics. «Doing better with less» is the adage that most brands are facing today!
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What you will learn with this ebook

Discover how to ensure brand consistency across all your communication channels, including your email signature
Explore how to capitalize on email signatures by adopting them as a communication tool for both internal and external use
Explore how email signatures represent an authentic, credible, and engaging channel for marketers

01. Digital Campaign Manager:
how to integrate email signatures in an automation logic?

The job of the digital marketer is tough. Often under pressure for high campaign performance on tight budgets. Here’s how Letsignit can help.

Today digital campaigns are happening in an omnichannel environment and can be very complex. A typical marketing activation might include social media marketing, paid advertising on Google, gated content on a website, and email marketing automation. And to make matters worse, each of these channels requires specialized knowledge, their own set of marketing tools, and interpretation of different reports and analytics.

Luckily, there is one marketing channel where tracking and insights are quite simple – the email signature.

A high-yield and under-used channel for every marketer

Which organic marketing channel is highly visible, conducts a huge volume of interaction with your key stakeholders, and often offers the highest levels of engagement without being intrusive?

The one that all employees use in their daily lives: the email & email signature.

The email signature carries the company’s brand identity and is visible in every single email. In a company of 100 employees with an average of 40 emails being sent per employee per day, the channel of email represents a potential volume of 80,000 free organic impressions. This is a channel that needs to be front and center in every digital marketing campaign to amplify the value of your efforts at zero additional cost.

With Letsignit, not only does your email signature contain relevant information like job titles and contact information, you can also leverage this invaluable space for promotion of current marketing campaigns. We call this part of an email signature the “banner”.

Tracking campaign performance with email signatures

Email signatures are a great and often underutilized tool for every marketer. And with Letsignit’s email signature management solution, tracking campaign performance has never been easier.

And one of the great things about email signatures? Because all signatures are centrally managed for your organization through Letsignit’s simple application, you have access to insightful internal data including who sent the email that received banner engagement, you’ll know when that email was sent, and you’ll have insight on which particular segments of your employees (such as the sales team) are receiving more engagement in their email signatures than other segments.

And this data can enhance the overall performance of a much broader marketing campaign.

Since the expectation of the digital campaign manager today is for omnichannel campaigns, the great news is that vital data from email signatures, like views and clicks, can be fed into your broader analytics through UTM tracking.

how can amplify brand consistency with every email?

02. Brand Manager:
how can amplify brand consistency with every email?

Maintaining brand consistency across myriad communication channels is tough. With Letsignit, there is one channel where consistency is easy. And it’s the single most used communication channel in the business world – your email signature.

The Brand Manager’s Obsession:
Maintaining cross-channel consistency

Brand Managers need to guide and control what is being seen on all channels. To keep up with growing content needs and to maintain brand consistency, most marketers rely on Marketing Resources Management (MRM) to help organize their marketing initiatives. MRM helps centralize brand resources, but each activation of these assets depends on a specific tool; a Content Management System (CMS) for websites, an automation solution for email campaigns, social media platforms and tools, etc.

Inevitably, within each of these solutions inconsistencies are possible – too often branding takes a backseat and lacks consistent messaging across channels.

To continue reading, download the full eBook!

You will discover why 1to1 email and email signatures represent an authentic, legitimate and engaging channel for all marketers! We'll share our secrets with you through real-life examples and best practices.