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The reality is that customers don’t buy individual items from an MSP. They buy solutions. They buy something that will do something for them. Take a simple example like a camera monitoring a premise, or something general like creating spreadsheets for analysis of a business. No matter what it is, the fact remains that the customer is buying what it does, not what it is. They’re not buying the camera. Instead, they’re buying the value of monitoring for bad actors. They’re not buying the spreadsheets. but the insight into their business to help them manage it better.
You may feel compelled to itemize. Perhaps you feel driven to provide every possible detail. Maybe you fear your customer won’t think your proposal is complete if it isn’t itemized.
If you must itemize, consider itemizing the functionalities your solution will provide. Here, the more bullets you add, the more value you display. Instead of, “This costs this, and this costs this,” your customer hears, “You get this value, and you get this value, and you gain this advantage.” The more functionalities you itemize, the more powerful your pitch becomes.
As an example, let’s say you’re proposing a messaging solution. You’re offering e-mail service on a cloud platform that can be used on a computer, a tablet, or a smartphone. Plenty of flexible access. You’re also incorporating bulk e-mail delivery capability to protect your customer’s domain. The solution includes calendaring, and you’re adding in automation so others can see your customer’s schedule and reserve time for meetings.
Go proactive and build better bundles.
Include Letsignit email signature management solution to your Microsoft 365 bundle, which will create great branding consistency across every user and enable your client to incorporate marketing messages along with every e-mail they send out. They can include banners, buttons, and other call-to-actions to make it easy for their customers to take them up on every offer, and it’s all easily integrated from a simple cloud console. Letsignit is only a small addition to the cost of the overall solution and it adds tremendous value, creating a totally different character to the offering and truly setting you apart from your competition.
By itself, Letsignit is a terrific service to offer. Added to your Microsoft 365 bundle, it’s a powerful differentiator.
Whenever you write to a customer, or speak with them, or communicate with them in any way, speak in the language of the “value” you bring as an MSP. Customers are not just buying Microsoft technology from you; they’re investing in the value that you as an MSP can provide them. Everything you say must be said in the context of the customer. When you speak of a brand-promoting service like Letsignit, you are deep in the heart of that context.
Itemize value, not price.
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
