Over the past several years the relationship between the MSP and their customer has indeed changed dramatically. Where once the Microsoft MSP sought to become the customer’s trusted technology advisor, today the best MSPs earn a much higher level of recognition by becoming the customer’s trusted business advisor, as we noted in a prior blog. In other words, they don’t just help manage IT, they help manage the business.
The most highly regarded Microsoft MSPs - the ones that cultivate lasting relationships with their clients and the ones that make more loyal customers - show deep interest that ranges far beyond the Microsoft technology itself. How is the technology being used? What does the company need technology to do? How much does the technology cost? What’s the most cost-effective strategy for sourcing Microsoft software licenses? To sum up, clients truly appreciate engineers who bring this concern and understanding to their interactions.
Businesses will be most loyal to suppliers who show interest in helping them increase their profits. Lowering costs is also one way to do that, and strategic sourcing advice is a great example of that.
But increasing revenue is the other way to increase profits. Here the technologist crosses the line from technology into marketing and sales. Technology is still among the most powerful allies in driving new revenue through more effective and widespread broadcasting of company messaging.
The universe is made up of customers and those not yet customers, and it’s said that it's five times easier to sell more to existing customers than it is to create new ones.
In short, the more innovative an MSP can be, the more they’ll capture the interest, imagination and loyalty of customers.
For MSPs reselling Microsoft 365, Letsignit is a highly innovative offering which multiplies the marketing value of every email being sent. MSPs can therefore differentiate their offering by including Letsignit email signature solution to their M365 bundle.
MSPs seeking to go deeper and wider within their customers’ organizations can now include creative marketing services -and the transport to make them effective- into their customer offerings.
Want to make YOUR clients more loyal? Becoming a Letsignit Partner is a great way to get started!
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
