Today digital campaigns are happening in an omni channel environment and can be very complex. A typical marketing activation might include social media marketing, paid advertising on Google, gated content on a website, and email marketing automation. And to make matters worse, each of these channels requires specialized knowledge, their own set of marketing tools, and interpretation of different reports and analytics.
Luckily, there is one marketing channel where tracking and insights are quite simple – the email signature.
Which organic marketing channel is highly visible, conducts a huge volume of interaction with your key stakeholders, and often offers the highest levels of engagement without being intrusive? The one that all employees use in their daily lives: the email & email signature.
The email signature carries the company's brand identity and is visible in every single email. In a company of 100 employees with an average of 40 emails being sent per employee per day, the channel of email represents a potential volume of 80,000 free organic impressions. This is a channel that needs to be front and center in every digital marketing campaign to amplify the value of your efforts at zero additional cost.
With Letsignit, not only does your email signature contain relevant information like job titles and contact information, you can also leverage this invaluable space for promotion of current marketing campaigns. We call this part of an email signature the “banner”.
Email signatures are a great and often underutilized tool for every marketer. And with Letsignit’s email signature management solution, tracking campaign performance has never been easier.
And one of the great things about email signatures? Because all signatures are centrally managed for your organization through Letsignit’s simple application, you have access to insightful internal data including who sent the email that received banner engagement, you’ll know when that email was sent, and you’ll have insight on which particular segments of your employees (such as the sales team) are receiving more engagement in their email signatures than other segments.
And this data can enhance the overall performance of a much broader marketing campaign. Since the expectation of the digital campaign manager today is for omni channel campaigns, the great news is that vital data from email signatures, like views and clicks, can be fed into your broader analytics through UTM tracking.
Email is a channel for scale. With over 300 billion emails estimated to be sent each and every day, just think of the exposure the email signature receives. This is true automation – a marketing banner presented to an often engaged audience that scales effortlessly as it’s included in every email communication your company sends.
Letsignit requires no code and is a highly visual, easy-to-use interface. You can create marketing banners with little effort and have them disseminated across your entire organization with consistency.
Be sure to include this essential organic channel in your next digital marketing campaign. With easy tracking and full integration to your omnichannel flows, this is a must for every marketer.
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
