Centralized control over marketing tools often creates a tension between security and operational agility. Organizations face a critical challenge: How can they maintain robust oversight of their technology stack, while empowering distributed teams to execute campaigns efficiently?
The answer lies in Letsignit’s latest innovation—the Campaign Administrator role. This feature redefines governance by enabling secure delegation of campaign management, without compromising centralized security protocols.
The Campaign Administrator role represents a paradigm shift in balancing administrative control with team autonomy. Designed for complex or fragmented organizational structures—such as multinational corporations, franchise networks, or multi-brand portfolios—this feature grants specified users comprehensive control over campaign creation and execution while maintaining system-wide security.
Campaign Administrators are allowed to:
However (and this is the beauty of it), this access remains siloed from broader platform administration. Campaign Administrators cannot modify global signature templates, alter user permissions beyond their scope, or access sensitive system configurations—ensuring compliance with enterprise security standards.
Do you manage several brands, subsidiaries or teams, and want to give specific functions greater autonomy over email banner creation, while preventing alterations to critical system settings? The “Campaign Administrator” role could be just what you're looking for!
We work every day to ensure our platform seamlessly accommodates businesses of any size or structure. This imperative drives our development of tools that blend adaptability with uncompromising security.
After an in-depth analysis phase, we redesigned our administrative architecture to launch the Campaign Administrator. This capability is a reflection of Letsignit's approach: ease of use, security, and streamlined productivity in every feature we create.Dalia Abel, Product Manager at Letsignit
Assigning Campaign Administrator privileges requires only 4 steps:
You’re all set!
To find out more, please refer to our detailed Help Center publication on the subject.
Not a Letsignit customer yet?
Schedule a personalized demo today to experience how granular access controls can transform your email campaign governance, or explore our complete suite of features!
Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.
You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.
If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.
With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.
And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.
It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.
This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.
It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!
A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.
With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.
What is the user experience like for our employees?
In both cases:
In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.
With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.
Regarding the creation of email signatures, you can make several variations such as:
Everything has been thought of to go further in the personalization process based on the recipient of your emails.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.
As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:
As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.
